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The Art of Choosing
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Buyology: Truth and Lies About Why We Buy
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Conquering Consumerspace: Marketing Strategies for a Branded ...
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Consumers and Individuals in China: Standing Out, Fitting In
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Consuming Behaviour
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Inside Consumption: Consumer Motives, Goals, and Desires
S. Ratneshwar & David Glen Mick
Is the American Dream Killing You?: How "The Market" Rules Our ...
Paul Stiles
Legendary Brands: Unleashing the Power of Storytelling to Create ...
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Research in Consumer Behavior
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The Rise of the Chinese Consumer: Theory and Evidence
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