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Buyology: Truth and Lies About Why We Buy
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European Retail Research: 2008 | Volume 22
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The Emergence of the Relationship Economy: The New Order of ...
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Marketing Strategy Masterclass
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Building Buzz to Beat the Big Boys: Word of Mouth Marketing ...
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Applying Social Cognition to Consumer-Focused Strategy
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Understanding Consumer Choice
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The Rise of the Chinese Consumer: Theory and Evidence
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The Marketing Power of Emotion
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Legendary Brands: Unleashing the Power of Storytelling to Create ...
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Conquering Consumerspace: Marketing Strategies for a Branded ...
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Building Brand Value the Playboy Way
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Global Consumer Behavior
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Global Innovation in Emerging Economies
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The Global Financial Crisis: Genesis, Policy Response and Road ...
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Outsmarting Social Media: Profiting in the Age of Friendship ...
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Internet Marketing: An Hour a Day
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